Library Quarterly

Transforming a Program Listing into a Strategic Advocacy Tool

Challenge
The library’s newsletter served as a chronological listing of programs for many years. While it was mailed to 100% of district residents, only about 10% of patrons actually attended programs, meaning most recipients found little relevance. The challenge was to re-imagine the publication so that every resident, regardless of their interest in programs, could connect with the library’s broader value and become a life-long library fan.

Solution
Working in collaboration with two editors who shaped the content, I provided art direction and design for the new Library Quarterly. I transformed the piece from a basic program schedule into a magazine-style publication that told stories about the library’s collections, resources, and community impact. Through authentic photography, engaging data visualizations, and accessible typography, I created a narrative-driven layout that highlighted the library’s role as a vital part of the community.

Impact
The Library Quarterly became a cornerstone of the library’s advocacy and communication strategy. By presenting the library as more than a list of events, the design helped broaden its appeal to the entire community. Patrons praised the readability of the new format, and the publication gave the library a more effective tool for donor and community outreach.