Library Quarterly

Challenge

For years, the library's newsletter functioned as a chronological list of programs. Although mailed to all district residents, only about 10% attended programs, leaving most recipients without a clear reason to engage.

The challenge was to redesign the publication to communicate the library's broader value beyond events, resonate with all residents, and support long-term community advocacy.

My Role

I led the art direction and design in close collaboration with two editors responsible for content strategy.

I reframed the publication as a storytelling and advocacy system that could consistently communicate the library's impact across collections, services, and community outcomes.

Solution

The redesigned Library Quarterly adopted a magazine-style format built around narrative structure instead of schedules:

• Story-driven content highlighting collections, resources, and community impact

• Authentic photography and data visualizations to communicate value quickly and credibly

• Accessible typography and clear hierarchy to support readability across ages and abilities

This shifted the publication from an informational listing to a cohesive communication platform.

Results

• Established as a central tool in the library's advocacy and outreach strategy

• Expanded relevance beyond program attendees to the full community

• Improved readability and engagement, reflected in positive user feedback

• Strengthened the library's ability to communicate value to donors and stakeholders