Learning Garden

Designing Signage and Campaign Tools to Activate an Underused Space

Challenge
Although the Library Learning Garden offered free Wi-Fi, study pods, picnic areas, and a community garden, its location away from the main entrance meant many patrons overlooked it. The design challenge was to make the space more visible, inviting, and integrated into the library experience.

Solution
I designed cohesive signage, pairing brand-aligned colors with nature-inspired motifs, creating a system that blended seamlessly with the environment while maintaining a strong connection to the library’s established identity. I also developed a multi-channel awareness campaign to drive engagement. This campaign included digital signage, a webpage, map, and table signs, encouraging patrons already inside the library to explore the garden’s amenities.

Impact
The project transformed the Learning Garden into a welcoming, well-defined destination. Staff and patrons noted that the signage made the space feel more inviting and accessible, while the follow-up campaign led to a 30% increase in gate count compared to the previous year.