I'm a Senior Graphic Designer specializing in brand systems, marketing materials, and translating complex information into clear communication across print and digital channels.

Over 11 years, I've managed comprehensive brand systems for an organization serving a diverse user base of 44,000 across age ranges, abilities, and cultural backgrounds. This experience taught me to design for real human needs, prioritizing clarity, accessibility, and authenticity in everything I create.

I'm now seeking to bring this strategic, user-centered approach to an in-house design role at a mission-driven company.

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Building a Unified Brand Across Independent Organizations

I designed a cohesive brand identity and website for a regional career services partnership spanning seven independent organizations, each with their own stakeholders, visual identities, and institutional priorities.

Challenge: Create a visual system that conveys professional credibility without favoring any single partner, essential when users needed to trust content from multiple sources with different institutional cultures.

Solution: A flexible brand system with modular social templates that allowed each organization to maintain visual consistency while promoting shared programming. The website prioritized intuitive navigation and accessibility to reduce friction during the high-stress experience of job searching.

Impact: Successfully launched a multi-organization platform that balanced institutional politics, user needs, and operational constraints, enabling seven teams to speak with one voice while maintaining their individual identities.

Making Underutilized Spaces Discoverable Through Integrated Wayfinding

I designed an environmental graphics system and multi-channel campaign to increase visibility and usage of an underutilized outdoor amenity space.

Challenge: Users didn't know the space existed, and existing signage didn't communicate its value or guide visitors effectively.

Solution: An integrated wayfinding system using environmental graphics with brand-aligned colors and nature-inspired motifs, supported by a coordinated campaign across digital signage, web content, printed maps, and interior directional signage.

Impact: Increased visitor traffic by 30%. Both users and staff noted the space felt significantly more welcoming and navigable, transforming an overlooked asset into an actively used amenity.

Transforming Transactional Content into a Strategic Engagement Platform

I redesigned a chronological event listing publication into a magazine-style storytelling platform that expanded audience reach and strengthened organizational positioning.

Challenge: The existing format served only active program participants (10% of recipients), limiting its strategic value for broader community engagement, donor communications, and advocacy efforts.

Solution: A magazine-style redesign using editorial layout, photography, data visualizations, and accessible typography to showcase organizational impact rather than simply list events. The new format told stories that resonated with the full audience spectrum, not just active users.

Impact: Expanded relevance from a niche 10% to the full community of 44,000 recipients. The publication became central to advocacy and donor communications, with improved readability across age groups. One recipient wrote: "This style is, for me at least, easy to read and review."

Communicating Critical Safety Information with Clarity and Speed

I designed a modular signage system to communicate rapidly evolving COVID-19 protocols during a period of high organizational and public stress.

Challenge: Health and safety messaging needed to be updated within hours as protocols changed, while maintaining organizational trust and accessibility standards during a crisis period.

Solution: A templated visual system with a calm yet authoritative identity, distinct enough to signal critical health information but cohesive enough to maintain organizational credibility. Templates enabled non-designers to make messaging updates quickly and consistently.

Impact: Enabled safe operations throughout the pandemic, reduced staff time spent answering safety questions, and maintained accessibility during a high-stress period when clear communication was essential.

Rebranding Seasonal Content into Year-Round Engagement

I designed the brand identity and promotional system for Branch Out, transforming a two-month seasonal campaign into a sustainable year-round engagement program.

Challenge: Seasonal content had limited lifespan and reach. The organization needed a flexible system that could maintain engagement across 12 months while serving diverse user interests.

Solution: A complete brand identity with 12 flexible engagement themes, collectible enamel pins, a booklet, updatable staff templates, and multi-channel advertising materials. The system was designed for sustainability, allowing staff to refresh content without starting from scratch each cycle.

Impact: Reached a new audience segment (one participant called it "a book club for introverts") and transformed short-term seasonal content into sustainable year-round engagement with built-in flexibility for future adaptation.