Modular Brand System
Brand identity and operational system for a 380+ item collection
Challenge
The organization launched a public lending program offering non-traditional items for youth and adults, spanning five categories: Health & Accessibility, Learning, Home/DIY, Electronics, and Entertainment. Items range from STEM kits and puzzles to laptops, hotspots, musical instruments, and practical tools.
The program required a unified brand and operational system supporting four audiences: end users, program coordinators, operations staff, and fulfillment teams—while remaining visually connected to the parent organization. The system needed to balance accessibility, clarity, and operational efficiency across a large and evolving inventory.
Solution
The solution is a modular, card-based system that streamlines discovery and fulfillment. Users browse a physical display of item cards and bring selections to staff for checkout, while back-end tags and labels support efficient tracking and lending.
The brand identity differentiates the program while maintaining alignment with the parent organization. A high-contrast, color-coded category system supports accessibility across youth and adult collections. Modular templates for item cards, packaging, labels, and barcodes allow staff to generate consistent materials independently. Materials, sizes, and production methods were researched and tested to ensure durability, legibility, and efficient checkout and shelving.
The system accommodates multiple copies of items, supports rapid onboarding of new inventory, and remains consistent across all touchpoints without requiring redesign as the collection grows.
Results
Created 30+ modular templates supporting 380+ items across youth and adult collections
Staff independently produce all materials for new items without design input
Built-in flexibility for expansion—additional category colors and infinite template duplication require no additional design support
Improved accessibility and user confidence when browsing unfamiliar items