I developed a modular crisis communication signage system for rapidly changing COVID-19 protocols that enabled fast, accessible public communication under continuous operational pressure.
Challenge
Public health guidance changed continuously and unpredictably
Traditional design workflows could not support required speed
Messaging needed to remain accurate, calm, accessible, easy to update
Audience included non-native English speakers and stressed visitors
Solution
Built signage templates optimized for rapid updates
Prioritized large typography, uncluttered layouts, plain language, and iconography
Calibrated tone to remain direct without increasing anxiety
Designed system for quick deployment by communications staff
Results
Messaging updates reduced from traditional timelines to minutes
Maintained visual consistency throughout rapidly evolving policy changes
Improved accessibility for multilingual and high-stress audiences