Lake Cook Career Collaborative

Building a Unified Brand Across Independent Organizations

I designed a brand identity and website for a regional career services partnership spanning seven independent organizations, each with their own visual identity and institutional priorities.

Challenge

Create a visual system that conveyed professional credibility without favoring any single partner — critical when users needed to trust content from multiple sources with different institutional cultures. The site also needed to reduce friction for its primary audience: people navigating job searching under stress.

Solution

A flexible brand system with modular social templates that allowed each organization to maintain visual consistency while promoting shared programming. The website prioritized intuitive navigation and clear typography to support a high-stakes user experience.

Impact

• Site has remained live and actively maintained since 2022 across all seven partner organizations

• Built for organizational independence: any partner can update the site without designer involvement, supported by documentation I created at launch

• Coverage in local press including the Daily Herald