Challenge

• Existing campaign had limited lifespan and reach

• Organization needed a sustainable engagement model across 12 months

• Audience interests varied significantly

• Needed to engage users who typically avoided group programming

Solution

• Designed complete visual identity system for the program

• Created materials across multiple channels: print signage, digital signage, newspaper advertising, enamel pins, multi-page booklet, editable staff templates

• Built system for repeatability and long-term content refreshes

• Designed visual identity flexible enough for decentralized extension into website, social media, and email

Results

• Expanded program from a two-month campaign into year-round engagement initiative

• Identity system adopted across channels beyond original scope

• Attracted audiences who did not typically participate in traditional programming

• Staff independently extended the system into additional platforms

• Won a 2026 marketing award from the American Library Association