Rebranding Seasonal Content into Year-Round Engagement

I designed the brand and promotional materials for Branch Out, transforming a seasonal two-month gift guide into a year-round engagement program with 12 flexible reading themes. Deliverables included branding, collectible enamel pins, a booklet, updatable templates for staff, and multi-channel advertising. The program reached a whole new audience—one participant called it “a book club for introverts"—and transformed short-term seasonal content into sustainable year-round engagement.

Communicating Safety with Clarity and Care

I designed a modular signage system to communicate evolving COVID-19 protocols using a calm yet authoritative visual identity—distinct enough to signal critical health information but connected enough to maintain organizational trust—with templates that allowed rapid messaging updates within hours. The system enabled safe operations, reduced staff time responding to safety questions, and maintained accessibility during a high-stress period.

Building a Shared Brand for Regional Partnership

I designed a unified brand and website for a career services partnership spanning seven independent organizations, creating a visual identity that conveys professional credibility without favoring any single partner—essential when users needed to trust content from multiple sources. The clean, accessible website prioritizes ease of navigation to counter the intimidation of job searching, with modular social templates that allow each organization to maintain visual consistency while promoting shared programming.

Making Hidden Amenities Discoverable

I designed an integrated wayfinding system using environmental graphics with brand-aligned colors and nature-inspired motifs, plus a multi-channel campaign (digital signage, web, maps, interior signage) to guide visitors to an underutilized outdoor amenity space. The system increased visitor traffic by 30%, with users and staff noting the space felt significantly more welcoming and navigable.

Transforming a Program List into a Community Storytelling Platform

I designed a magazine-style publication that transformed a chronological event listing—relevant only to active program participants (10% of recipients)—into a storytelling platform showcasing organizational impact through layout, photography, data visualizations, and accessible typography. The redesign expanded the audience from a niche segment to the full community of 44,000 recipients, became central to advocacy and donor communications, and improved readability across age groups. One recipient wrote: “This style is, for me at least, easy to read and review."